Blogs That Can Give You Tech Startup Press Coverage

Getting your tech startup covered in press isn’t easy. Nonetheless, it’s one of the most valuable activities which provides your endeavor with links and mentions it needs so badly, especially during its early days. Many people understand this importance, yet, they go the passive way and start with press releases in hope that their news get on the radar of industry journalists.

1. AllThingsD

AllThingsD (where ‘D’ stands for ‘Digital’), which has recently been merged with WSJ’s Technology section, is an influential blog devoted to news, analysis and opinion on technology and digital revolution. The blog is a recognized authoritative source of tech startup reviews and provides great press coverage of innovative ideas, projects and gadgets. The resource’s audience is extremely diverse. With over 243,000 fans on Facebook, Twitter and Google+, AllThingsD claims that at least 20% of them are business decision makers. This, in turn, makes the hub a must-consider for anyone willing to get their startup out there on the web.

If you’re eager to get your endeavor covered at AllThingsD, make sure to contact Kara Swisher (@karaswisher). Kara is the Co-Executive Editor of AllThingsD and a great technology columnist who surely won’t let your tech undertaking go unnoticed.

Subscribers: 243,111
Average # of social shares per post: Unknown
Monthly traffic (according to Traffic Estimate): 3,869,900

2. Gigaom


Gigaom is one of the most credible and insightful online journals on business of the web and technology, which delivers interesting relevant industry-related content. Most importantly, the hub has a strong focus on emerging technologies, including computing, mobile, web and green technology and is great at providing coverage of startups in the aforementioned fields. The blog has over 243,000 on Facebook, Twitter and Google+ with every fourth person being a decision maker which makes it the place to get featured at.

Consider reaching out to Signe Brewster (@signejb) when seeking to get mentioned at Gigaom. Signe is its Staff Writer who primarily focuses on the coverage of emerging science and technology and might fix you up with that.

Subscribers: 243,753
Average # of social shares per post: Unknown
Monthly traffic (according to Traffic Estimate): 5,255,200

3. Inc. Magazine


Inc. Magazine is an excellent blog that provides information resources which are of great use to business owners. Notably, the hub delivers occasional startup coverage and does a nice job in profiling beginning entrepreneurs. The number of Inc. Magazine’s social media subscribers on Facebook, Twitter and Google+ hits way over 1 million. Though the blog’s audience is quite sundry, Inc. Magazine claims that 25% of its readers are decisions makers and, thus, is the resource you’d rather get promoted at.

If you’re looking for a focal point within this hub, contact Burt Helm (@BurtHelm). Burt is a Senior Writer for Inc. Magazine who has a flair for providing great startup coverage and might help you out.

Subscribers: 1,049,983
Average # of social shares per post: 2,700
Monthly traffic (according to Traffic Estimate): 9,523,900

4. LifeHacker

Lifehacker is one of the most popular blogs on software and web services updates. The hub frequently delivers exceptional startup reviews and successfully reaches out to its immense audience. Unfortunately, there’s no data available on the composition of Lifehacker’s audience. However, be sure that the blog does target the mainstream readership of nearly 2,5 million subscribers on Facebook, Twitter and Google+ despite the geekness of some of its posts. Moreover, Lifehacker is prominent for republishing relevant articles from other startup and tech blogs. So another tip of ours would be for you to write an article on your blog which would be a perfect match for LifeHacker.

If you’re desperate about getting featured at this resource, try contacting Tessa Miller (@TessaJeanMiller). Tessa is the Lifehacker’s Contributions Editor who delivers comprehensive interview-like startup coverage which is a delight to read.

Subscribers: 2,439,160
Average # of social shares per post: Unknown
Monthly traffic (according to Traffic Estimate): 23,077,000

5. Mashable

Mashable is a highly successful and commonly known blog covering tech industry in a newsworthly format. The latter includes digital media, internet culture, tech novelties and broad startup coverage. Unfortunately, there’s no info available as to the number of decision makers that read Mashable. However, with nearly 8 million fans on Facebook, Twitter and Google+ Mashable’s publications generate the social buzz that you simply can’t ignore.

If you’re keen on being covered at Mashable, consider connecting with Seth Fiegerman (@sfiegerman). Seth is a Business reporter at Mashable, where he covers startups, marketing and the latest consumer tech trends.

Subscribers: 7,839,442
Average # of social shares per post: 645
Monthly traffic (according to Traffic Estimate): 48,562,000


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